VESTIARE is a women’s clothing brand based in Chihuahua, created to offer a fresh approach to dressing: elegant, urban, and accessible. The brand was born out of the need for authentic and exclusive options for women who want to stand out without following predefined rules. The visual identity blends the classic with the disruptive, combining a refined serif, a modern sans serif, and an expressive script to reflect the duality of women: strong yet delicate, rebellious yet sophisticated. Every detail, from packaging to personalized styling guidance, is carefully crafted to turn everyday moments into a unique and empowering experience. Services: Naming, Visual Identity, Art Direction View full project on Behance