My process combined design execution with technical production accuracy, ensuring each piece was visually strong and fully prepared for real-world advertising use. While working on promotional materials for Nestlé brands including Toronto, La Campesina, and Nestea, I developed advertising visuals from scratch in Photoshop using structured, multi-layered compositions. This allowed full control over layout, color balance, product visibility, and print accuracy across different formats. Each piece was prepared following production standards, including precise color management, resolution control, and material adaptation depending on the final advertising medium — from printed promotional graphics to large-format marketing displays. During prepress, I handled file preparation and print configuration to ensure accurate reproduction of brand colors, sharpness, and visual consistency. After technical setup, I supported the production process, reviewing output quality, verifying material results, and ensuring final pieces met both brand and print standards before approval. This workflow allowed me to deliver advertising materials that were not only visually aligned with brand guidelines, but also technically reliable for consistent large-scale reproduction.