This project focused on promoting the presence of Manos de Calaca at the ARCCA location . I was in charge of capturing lifestyle photography to showcase the product in a real, everyday shopping environment. The visuals highlight the beer inside store refrigerators, placed in shopping baskets, and integrated into natural consumer moments, creating a relatable and authentic brand experience. The goal was to communicate availability, visibility, and connection with customers directly at the point of purchase. ARCCA - Chihuahua, México