The Glow Shop is a digital dermatological retail brand based in Mexico City. For this project, I led the visual direction and created digital assets for both social media and web, ensuring a cohesive and strategically aligned brand presence. The work focused on elevating perceived credibility, reinforcing a clean and clinical aesthetic, and improving communication through clear hierarchy and intentional design decisions. Every piece was developed to strengthen brand trust, enhance product perception, and support a consistent, conversion-focused digital experience.