Manos de Calaca - Desterrados

Manos de Calaca - Desterrados

Pastel ice cream packaging design with retro typography on pink background

project overview

As part of a commercial production project, our team worked on location at Desterrados in Chihuahua, where one segment of the video campaign was filmed. While supporting the visual production, I identified an opportunity to capture additional content and developed a complementary lifestyle photo session aligned with the atmosphere and narrative of the commercial. The photography focused on natural interaction, environment, and brand mood — highlighting authentic moments, textures, and ambient light to create a more human and relatable visual story. I worked with composition, timing, and color balance to maintain a cinematic yet organic feel consistent with the campaign’s tone. After the shoot, I handled photo selection, color grading, and retouching, refining the images to enhance warmth, depth, and visual cohesion while preserving a natural lifestyle aesthetic. The final visuals expanded the campaign’s content library, providing versatile imagery suitable for digital communication, marketing, and brand storytelling. Behind-the-scenes (BTS) documentation of the production was created by Gabriela Sofía Pérez (Instagram: @portfolio.gabrielasofia) , capturing the process and atmosphere of the shoot.

As part of a commercial production project, our team worked on location at Desterrados in Chihuahua, where one segment of the video campaign was filmed. While supporting the visual production, I identified an opportunity to capture additional content and developed a complementary lifestyle photo session aligned with the atmosphere and narrative of the commercial. The photography focused on natural interaction, environment, and brand mood — highlighting authentic moments, textures, and ambient light to create a more human and relatable visual story. I worked with composition, timing, and color balance to maintain a cinematic yet organic feel consistent with the campaign’s tone. After the shoot, I handled photo selection, color grading, and retouching, refining the images to enhance warmth, depth, and visual cohesion while preserving a natural lifestyle aesthetic. The final visuals expanded the campaign’s content library, providing versatile imagery suitable for digital communication, marketing, and brand storytelling. Behind-the-scenes (BTS) documentation of the production was created by Gabriela Sofía Pérez (Instagram: @portfolio.gabrielasofia) , capturing the process and atmosphere of the shoot.

project type

Photography and Retouch

year

2025

my role

Photographer and Retoucher

client

Desterrados - Manos de Calaca

project type

Photography and Retouch

my role

Photographer and Retoucher

year

2025

client

Desterrados - Manos de Calaca

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