El Rey del Kanicheese is a street food brand in Chihuahua, Mexico, specializing in Japanese cuisine with a focus on Kani Cheese dishes. The logo is a custom illustration based on the owner’s photograph, giving the brand a personal and playful character. The name is written as a single word, reflecting the bold and casual spirit of the business. The visual identity brings the energy of the food and its creator to life in every detail. View full project on Behance.